Q5 Presentation at AMAA Summer Conference

If you have the opportunity, please sign up for my presentation on performance improvement techniques and results next week at the summer conference of the Alliance of Merger and Acquisition Advisors. I’ll be joining two other experts for a joint presentation at 9:45 a.m. Tuesday, July 22, at the Marriott Chicago.

In advance of my talk, I wanted to share a slide that highlights the benefits of customer engagement on the path to performance improvement. As illustrated here, most companies have clients that are non-strategic, unprofitable and otherwise unattractive, but everyone seems to get equal focus in the day-to-day of running a business.

A-Listers, meanwhile, are more strategic, more profitable and offer greater opportunities for both growth and referrals. Engaging with the A List and capitalizing on their insights can accelerate achievement for any strategic plan.

There’s great value to be mined by focusing on the people who are already the greatest source of success for your business. If you’d like to learn more, stop in at next week’s AMAA conference…or send me a note.