Pre-Sale Positioning
A higher profile can yield substantial returns when it’s time to sell the business. Of course, it helps to be known for the factors that truly create value.
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The continuing dichotomy in the M&A world is one of haves and have-nots, but that split isn’t defined by revenue or assets. Rather, it’s a division between the highly courted and the wallflowers, the well-respected and the unknown. The result, for many or most business owners, is lost $millions when it’s time to cash in on their sweat equity.
Megadeals, fat multiples and overnight success stories dominate the headlines, boardroom conversations and banter on the back nine. Those tales are the exceptions, however, the man-bites-dog stories that offer the prototypical definition of news.
The reality recognized by pretty much every M&A professional is that most business owners—yes, most—will fail to obtain a full return on their investment when they seek to sell their companies. Worse, that wound will usually be self-inflicted.
If your company is already in the sales pipeline, it’s too late for you to be benefiting from the insights we offer here. Save your time and read something else. If you’re considering an investment round or an exit/sale at some time in the next five years, pay attention….and follow this link to download our latest white paper. Pre-sale Positioning
About Michael Rosenbaum
Quadrant Five founder Michael Rosenbaum has walked the walk when it comes to building a business, so he can be a confidant and compatriot—not just an advisor—for clients. Rosenbaum worked his way up to president of a $35 million company with 300 people and 600 clients. Along the way, he managed operations, HR, IT, and marketing, and advised CEOS and CFOs at more than 200 companies.
Beginning as a newspaper reporter, he developed a specialization in business journalism and earned an MBA on his way to a 30-year consulting career. Representing both angel-backed startups and Fortune 100 giants, Rosenbaum identified the patterns and processes that drive success across a wide range of industries and business cycles.
He is well regarded for designing each performance-improvement process around specific client needs, capabilities, and culture, rather than pushing a pre-fab set of rules for clients to follow. He brings a unique set of skills to each engagement, including experiences as a company president, financial journalist, marketer, IR advisor, non-profit founder, author, and public speaker. Items of note include:
• Received the Order of Merit of the Republic of Poland in 2015 for non-profit work
• Honored for the Best Business Biography of 2012 for his fifth book, Six Tires, No Plan
• Frequent speaker on customer relationship value
• Sales instructor for Certified Value Growth Advisor certification program.
• Regional Communications Chair, YPO Gold
• Marketing Chair, AMAA’s Mid-Market Alliance
• Former Chicago Chapter Chair, National Association of Corporate Directors
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